Apparel Decoration Business Blog

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This is the second part of a two post series on Pricing Embroidery for Profit. Read Part 1: Calculating Costs & Determining Markup.


When it comes to delivering your price, some embroiderers feel a lot of anxiety. Most of this is caused by the fear of confrontation with an upset customer or fear of a lost sale....

All DTG printers must use a pre-treatment solution when printing white ink. Epson specifically notes, pre-treatment solution is necessary for printing white ink. If pre-treatment solution is not applied to the t-shirt, white ink does not image correctly or adhere to the t-shirt. Also, colors that are printed on the white ink do not develop properly. Pre-treatment is a necessary step and application can be ...

Are you wondering if you should invest in a pre-treat machine for your direct-to-garment production environment? The most important question when considering a pre-treat machine is: do you have the volume to justify the equipment?

Short answer:

  • If you pre-treat less than 50 pieces per day I suggest pre-treating manually.
  • If you pre-treat 50 or more peices per, buy a machine.

A pre-treat machine is more than a financial investment,...

 Let’s start with what it takes to produce a garment on an Epson F2000 DTG Printer. You will need:

  • F2000 Printer and all the accessories: platens, inks, computer, etc.
  • Pretreatment station
  • Heat press
  • Parchment paper

Most startup DTG operations acquire the basics laid out above, and this set up can be highly effective and efficient. I want to talk about the next step in efficiency; the place where your shop is expanding and...

 “For best results, use a T-shirt that is 100% cotton with thick and tightly-woven material, and a cotton blend ratio of 100 to 50%. Since the print quality cannot always be guaranteed for some types of fabric, perform a test print first.”

Okay that’s nice, but what does a “thick and tightly-woven shirt” look like and how do I know which brand offers thick and tightly-woven options? 

Epson CMYK ink prints great...

Pricing for profit is an important task for many start-up or novice business owners. Successfully balancing fair, equitable and profitable pricing for embroidery services will set you on the path to generating consistent profit margins. Often times, start-up businesses will use competitor’s prices as a foundation for their own pricing schedules. Use caution with this approach, as you are assuming that your competitors have done their homework AND their prices are...

Most businesses follow the standard checklist for marketing and advertising their services. Set up a website, work on your google ranking and SEO, advertise online and traditional media, etc.

If you own an Epson F2000 you can increase your product sales with little to no advertising budget. Create a website, do free SEO work, register your business, yes, yes, and yes, but also do the following 3 free things that are...

When a person inquires about your apparel decorating services they probably want to see examples of your work. Most people want to see the quality and creativity behind a business and product like yours. Direct-to-garment printing and embroidery is a visual business which is why image sharing via social media could become your new best friend; because like your business, we are visual beings. Any form of visual content also brands your company and the more branding and content you have out...

Fall is a time when we take out the decorations and welcome the holidays.

A recent survey conducted by Harris Interactive found that 92% of adults feel happier in a clean home during winter months. That makes sense because who wants to be cooped up with clutter all season? Cleaning your home and adding your own personal touch is a win-win situation that will enhance...

 

Promoting events on Facebook is very easy to do no matter if you are creating one for an upcoming birthday party, family gathering, sale or promotion,  or any of the many other types of events out there.  When creating an event on Facebook there are a few things you might want to remember.

1. Choose a Catchy Event Title!

Which one is...