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You do not need a massive marketing budget to spread the word about your garment printing business. I argue easily acquired industry relationships, a website, basic knowledge of online marketing, and creative prospecting can take your business to new heights.

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The Epson SureColor F2000 is the easiest, most user-friendly Direct to Garment printer to maintain on the market. One of the biggest advantages of the SC-F2000 is that the maintenance is prompted and preventative. Just follow your maintenance schedule to avoid the catastrophic breakdowns of typical printers.

This article will address your prompted and scheduled...

We are at a pivotal point in the embroidery and garment printing industry. Advanced technology has spearheaded improvements in productivity, while personalization has become an unfolding trend shaping mainstream clothing practices.

In June, we asked our colleagues in the embroidery buiness industry to fill out a survey with an assortment of questions that might justify current industry trends.

Our focus was to go directly to businesses with embroidery machines and/or garment...

I’m sure this question has crossed the minds of every embroiderer - from start-up entrepreneur to seasoned professional. The temptation to save a significant amount of money on what is more than likely your largest expense (equipment) definitely warrants research.

The simple answer to this age-old question is: There is no simple answer. Like many business decisions, it is a matter of considering and analyzing many options before making the...

Embroidery

There are numerous DTG printer manufacturers on the market. Each one claims their printer has advantages and features that set it apart from the competition. 

With a saturated market, it is hard to tell which printers truly offer the right needs for your printing business. It’s easy to get hung up on special features and technical modifications, but it is important to understand how the printer is made and if it can reliably do the job it is intended to do...

When a typical start-up embroidery company opens its doors for the first days of business the staff usually consist of a single entrepreneur or sometimes a couple of good friends who form a simple working partnership. These dedicated individuals work long hours and often perform a plethora of duties which include selling, purchasing, accounting, operating an embroidery machine, and finishing and engineering just to name a few. Often these businesses are started on a tight budget and the...

THE BUSINESS PLAN: WHY YOU NEED TO CRAFT ONE

You have great contacts and tremendous design ideas. All you need to do is start your own t-shirt printing company, right?

Let’s look at some important questions you need to answer when you are considering how and where to start.

First, it is extremely important that you craft a business plan. Notice that I say “Craft,” and not...

This is the second part of a two post series on Pricing Embroidery for Profit. Read Part 1: Calculating Costs & Determining Markup.


When it comes to delivering your price, some embroiderers feel a lot of anxiety. Most of this is caused by the fear of confrontation with an upset customer or fear of a lost sale....

All DTG printers must use a pre-treatment solution when printing white ink. Epson specifically notes pre-treatment solution is necessary for printing white ink. If pre-treatment solution is not applied to the t-shirt, white ink does not image correctly or adhere to the t-shirt. Also, colors that are printed on the white ink do not develop properly. Pre-treatment is a necessary step and application can be ...

Are you wondering if you should invest in a pre-treat machine for your direct-to-garment production environment? The most important question when considering a pre-treat machine is: do you have the volume to justify the equipment?

Short answer:

  • If you pre-treat less than 50 pieces per day I suggest pre-treating manually
  • If you pre-treat 50 or more pieces per day buy a machine

A pre-treat machine is more than a financial investment...