Whether you’re at the beginning stages of launching a startup embroidery business, or debating on buying a second machine, it’s always a good idea to brush up on your definitions and the key differences between consumer and commercial embroidery machines.
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As your sales continue to grow, you approach a point where you reach capacity on your existing embroidery equipment. You now realize that you need more capacity to handle the volume and maintain quick turn times on your customer’s orders. It may be the right time to commit resources to adding one or more heads to your embroidery operation.
Let’s explore several points we should consider at this juncture:
1) Are we at embroidery machine capacity?
You simply love having the ability to take simple threads and weave them into something useful, beautiful, or meaningful. Now, how can you take your passion and skill for embroidery and make money with it? Whether you are just starting an embroidery business or you have a rather successful business in place, increasing your sales needs to be a marked effort, something you put time into achieving.
Thread tension is one of the critical elements of any automated embroidery process. Melco’s Acti-Feed™ system delivers thread from the spool to the garment with precise control, stitch after stitch, even at the highest operating speeds. Thread tension and delivery are calculated for each stitch and set by three individual parameters per needle. This precise control means faster speeds, a softer embroidery, fewer thread breaks, and a more consistent sew quality.
Baseball hat embroidery presents unique challenges to many embroiderers. No two cap brands or styles are the same. The panels are all cut differently and the front panels are backed and constructed differently. This means that it is very difficult to make a cap framing system that fits every possible cap product with exactly the same result. For this challenge, we need to expand two skill sets, a) digitizing and b) machine operation.
Digitizing Tips for Cap Embroidery
I’m sure this question has crossed the minds of every embroiderer - from start-up entrepreneur to seasoned professional. The temptation to save a significant amount of money on what is more than likely your largest expense (equipment) definitely warrants research.
When a typical start-up embroidery company opens its doors for the first days of business the staff usually consist of a single entrepreneur or sometimes a couple of good friends who form a simple working partnership. These dedicated individuals work long hours and often perform a plethora of duties which include selling, purchasing, accounting, operating an embroidery machine, and finishing and engineering just to name a few.
When it comes to delivering your price, some embroiderers feel a lot of anxiety. Most of this is caused by the fear of confrontation with an upset customer or fear of a lost sale. There are some simple things you can do to remove this anxiety and enable you to charge more for your services and enjoy better profits.
Pricing for profit is an important task for many start-up or novice business owners. Successfully balancing fair, equitable and profitable pricing for embroidery services will set you on the path to generating consistent profit margins. Often times, start-up businesses will use competitor’s prices as a foundation for their own pricing schedules. Use caution with this approach, as you are assuming that your competitors have done their homework AND their prices are profitable.