When you choose Melco as your equipment source, you have access to machines that will produce nearly every type of personalization possible, from embroidery to DTG printing, vinyl cutting to heat transfer. Demand for one-off and short run orders is increasing, and with Melco as your partner, you have the equipment and support you need to meet that demand.
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Marketing & Sales
Are you wondering how to sell t-shirts online? Having a thriving online Direct To Garment (DTG) business is now more viable than ever with new advancements in the technology. New high end printers, purpose built for garment printing are more affordable and easier to operate and maintain, which means less downtime and more reliable production. Equipment reliability is essential to success in DTG to deliver product affordably, quickly, and on time is critical to selling products online.
The most popular question I receive from customers is "How do you determine what to charge for DTG printing?" Direct to garment printing is the cutting-edge of garment decoration and can easily justify a successful business with a single printer. DTG is fun, exciting, creative and just cool—but to run a successful business it’s all about the money.
“Screen printing is a dinosaur.” I heard that in 2007 when I bought my first DTG printer from the production manager of one of the largest screen print outfits in the country.
There have been some amazing advancements in recent years in screen printing but my friend was right, screen printing has its limitations in the modern garment decoration world.
You simply love having the ability to take simple threads and weave them into something useful, beautiful, or meaningful. Now, how can you take your passion and skill for embroidery and make money with it? Whether you are just starting an embroidery business or you have a rather successful business in place, increasing your sales needs to be a marked effort, something you put time into achieving.
You do not need a massive marketing budget to spread the word about your garment printing business. Building industry relationships, a website, basic knowledge of online marketing, and creative prospecting can take your business to new heights.
The Benefits For Epson F2000 Owners
It's the world's most reliable printer
THE BUSINESS PLAN: WHY YOU NEED TO CRAFT ONE
You have great contacts and tremendous design ideas. All you need to do is start your own t-shirt printing company, right?
Let’s look at some important questions you need to answer when you are considering how and where to start.
First, it is extremely important that you craft a business plan. Notice that I say “Craft,” and not “Create.”
When it comes to delivering your price, some embroiderers feel a lot of anxiety. Most of this is caused by the fear of confrontation with an upset customer or fear of a lost sale. There are some simple things you can do to remove this anxiety and enable you to charge more for your services and enjoy better profits.
Pricing for profit is an important task for many start-up or novice business owners. Successfully balancing fair, equitable and profitable pricing for embroidery services will set you on the path to generating consistent profit margins. Often times, start-up businesses will use competitor’s prices as a foundation for their own pricing schedules. Use caution with this approach, as you are assuming that your competitors have done their homework AND their prices are profitable.
Most businesses follow the standard checklist for marketing and advertising their services. Set up a website, work on your google ranking and SEO, advertise online and traditional media, etc.
If you own an Epson F2000 you can increase your product sales with little to no advertising budget. Create a website, do free SEO work, register your business, yes, yes, and yes, but also do the following 3 free things that are only possible with the Epson F2000.
1. Let your competitors market for you.