When you choose Melco as your equipment source, you have access to machines that will produce nearly every type of personalization possible, from embroidery to DTG printing, vinyl cutting to heat transfer. Demand for one-off and short run orders is increasing, and with Melco as your partner, you have the equipment and support you need to meet that demand.
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Whether you’re at the beginning stages of launching a startup embroidery business, or debating on buying a second machine, it’s always a good idea to brush up on your definitions and the key differences between consumer and commercial embroidery machines.
As your sales continue to grow, you approach a point where you reach capacity on your existing embroidery equipment. You now realize that you need more capacity to handle the volume and maintain quick turn times on your customer’s orders. It may be the right time to commit resources to adding one or more heads to your embroidery operation.
Let’s explore several points we should consider at this juncture:
1) Are we at embroidery machine capacity?
“Screen printing is a dinosaur.” I heard that in 2007 when I bought my first DTG printer from the production manager of one of the largest screen print outfits in the country.
There have been some amazing advancements in recent years in screen printing but my friend was right, screen printing has its limitations in the modern garment decoration world.
When it comes to delivering your price, some embroiderers feel a lot of anxiety. Most of this is caused by the fear of confrontation with an upset customer or fear of a lost sale. There are some simple things you can do to remove this anxiety and enable you to charge more for your services and enjoy better profits.
Pricing for profit is an important task for many start-up or novice business owners. Successfully balancing fair, equitable and profitable pricing for embroidery services will set you on the path to generating consistent profit margins. Often times, start-up businesses will use competitor’s prices as a foundation for their own pricing schedules. Use caution with this approach, as you are assuming that your competitors have done their homework AND their prices are profitable.
Most businesses follow the standard checklist for marketing and advertising their services. Set up a website, work on your google ranking and SEO, advertise online and traditional media, etc.
If you own an Epson F2000 you can increase your product sales with little to no advertising budget. Create a website, do free SEO work, register your business, yes, yes, and yes, but also do the following 3 free things that are only possible with the Epson F2000.
1. Let your competitors market for you.