Are you wondering how to sell t-shirts online? Having a thriving online Direct To Garment (DTG) business is now more viable than ever with new advancements in the technology. New high end printers, purpose built for garment printing are more affordable and easier to operate and maintain, which means less downtime and more reliable production. Equipment reliability is essential to success in DTG to deliver product affordably, quickly, and on time is critical to selling products online.
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Starting an Apparel Decorating Business
As most apparel decorators know, owning and operating an embroidery or apparel printing business doesn’t necessarily make you a business financing expert. But guess what? Lenders don’t expect you to know everything. A good lender knows that while you’re the business expert, they’re the financing experts, and it’s their responsibility to find the best financing solution for your small business.
Money is an emotional subject. It affects how we live and work and how we make many of our decisions in life and business.
It’s easy to assume the same rules that apply to screen or litho printing also apply to direct to garment printing. However, there are some important differences with a digital workflow. Here are some tips on how to create the best artwork and optimize it for DTG printing.
When saving art for direct to garment printing always assume you will need a transparent background. To print on dark garments with white ink, your image must have a transparent background.
Whether you’re at the beginning stages of launching a startup embroidery business, or debating on buying a second machine, it’s always a good idea to brush up on your definitions and the key differences between consumer and commercial embroidery machines.
I’m sure this question has crossed the minds of every embroiderer - from start-up entrepreneur to seasoned professional. The temptation to save a significant amount of money on what is more than likely your largest expense (equipment) definitely warrants research.
When a typical start-up embroidery company opens its doors for the first days of business the staff usually consist of a single entrepreneur or sometimes a couple of good friends who form a simple working partnership. These dedicated individuals work long hours and often perform a plethora of duties which include selling, purchasing, accounting, operating an embroidery machine, and finishing and engineering just to name a few.
THE BUSINESS PLAN: WHY YOU NEED TO CRAFT ONE
You have great contacts and tremendous design ideas. All you need to do is start your own t-shirt printing company, right?
Let’s look at some important questions you need to answer when you are considering how and where to start.
First, it is extremely important that you craft a business plan. Notice that I say “Craft,” and not “Create.”
When it comes to delivering your price, some embroiderers feel a lot of anxiety. Most of this is caused by the fear of confrontation with an upset customer or fear of a lost sale. There are some simple things you can do to remove this anxiety and enable you to charge more for your services and enjoy better profits.
Pricing for profit is an important task for many start-up or novice business owners. Successfully balancing fair, equitable and profitable pricing for embroidery services will set you on the path to generating consistent profit margins. Often times, start-up businesses will use competitor’s prices as a foundation for their own pricing schedules. Use caution with this approach, as you are assuming that your competitors have done their homework AND their prices are profitable.