Pricing for profit is an important task for many start-up or novice business owners. Successfully balancing fair, equitable and profitable pricing for embroidery services will set you on the path to generating consistent profit margins. Often times, start-up businesses will use competitor’s prices as a foundation for their own pricing schedules. Use caution with this approach, as you are assuming that your competitors have done their homework AND their prices are profitable.
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Most businesses follow the standard checklist for marketing and advertising their services. Set up a website, work on your google ranking and SEO, advertise online and traditional media, etc.
If you own an Epson F2000 you can increase your product sales with little to no advertising budget. Create a website, do free SEO work, register your business, yes, yes, and yes, but also do the following 3 free things that are only possible with the Epson F2000.
1. Let your competitors market for you.
When a person inquires about your apparel decorating services they probably want to see examples of your work. Most people want to see the quality and creativity behind a business and product like yours. Direct-to-garment printing and embroidery is a visual business which is why image sharing via social media could become your new best friend; because like your business, we are visual beings. Any form of visual content also brands your company and the more branding and content you have out in the social space that you control, the better.