When a typical start-up embroidery company opens its doors for the first days of business the staff usually consist of a single entrepreneur or sometimes a couple of good friends who form a simple working partnership. These dedicated individuals work long hours and often perform a plethora of duties which include selling, purchasing, accounting, operating an embroidery machine, and finishing and engineering just to name a few.
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THE BUSINESS PLAN: WHY YOU NEED TO CRAFT ONE
You have great contacts and tremendous design ideas. All you need to do is start your own t-shirt printing company, right?
Let’s look at some important questions you need to answer when you are considering how and where to start.
First, it is extremely important that you craft a business plan. Notice that I say “Craft,” and not “Create.”
When it comes to delivering your price, some embroiderers feel a lot of anxiety. Most of this is caused by the fear of confrontation with an upset customer or fear of a lost sale. There are some simple things you can do to remove this anxiety and enable you to charge more for your services and enjoy better profits.
“For best results, use a T-shirt that is 100% cotton with thick and tightly-woven material, and a cotton blend ratio of 100 to 50%. Since the print quality cannot always be guaranteed for some types of fabric, perform a test print first.”
Okay that’s nice, but what does a “thick and tightly-woven shirt” look like and how do I know which brand offers thick and tightly-woven options?
Pricing for profit is an important task for many start-up or novice business owners. Successfully balancing fair, equitable and profitable pricing for embroidery services will set you on the path to generating consistent profit margins. Often times, start-up businesses will use competitor’s prices as a foundation for their own pricing schedules. Use caution with this approach, as you are assuming that your competitors have done their homework AND their prices are profitable.
Most businesses follow the standard checklist for marketing and advertising their services. Set up a website, work on your google ranking and SEO, advertise online and traditional media, etc.
If you own an Epson F2000 you can increase your product sales with little to no advertising budget. Create a website, do free SEO work, register your business, yes, yes, and yes, but also do the following 3 free things that are only possible with the Epson F2000.
1. Let your competitors market for you.
When a person inquires about your apparel decorating services they probably want to see examples of your work. Most people want to see the quality and creativity behind a business and product like yours. Direct-to-garment printing and embroidery is a visual business which is why image sharing via social media could become your new best friend; because like your business, we are visual beings. Any form of visual content also brands your company and the more branding and content you have out in the social space that you control, the better.